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Title: One-On-One Fundraising:
How to Raise Major Money From Major
Donors |
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Author: Chuck Muth |
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Preview
#1 (PDF) | Preview
#2 (PDF)
You'll learn: The six key rules to successful major donor
fundraising, the two key groups novice candidates mistakenly
turn to first which almost always lead to disappointment,
the eleven traits of the typical conservative donor, the
best and worst places to look for potential major donors,
a dangerous legal trap your campaign better take steps
to avoid, the two pieces of paper you must have before
asking for your first major dollar, the Top Ten questions
you better be prepared to answer from major donor prospects,
the twelve most-common budget items for a typical campaign,
an old salesman's rule that you should learn and perfect,
how to overcome the biggest problem getting your foot
in the door of Mr. Big, the single best use for a finance
committee (Hint: it's NOT to raise money for you), the
eight best types of people you want to have represented
on your finance committee, the one thing you should always
ask for AFTER you've gotten the donation and the single
most important thing for you to NEVER forget.
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