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One-On-One Fundraising: How to Raise Major Money From Major Donors
Home > One-On-One Fundraising: How to Raise Major Money From Major Donors
 
Title: One-On-One Fundraising: How to Raise Major Money From Major Donors
Author: Chuck Muth
 

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You'll learn: The six key rules to successful major donor fundraising, the two key groups novice candidates mistakenly turn to first which almost always lead to disappointment, the eleven traits of the typical conservative donor, the best and worst places to look for potential major donors, a dangerous legal trap your campaign better take steps to avoid, the two pieces of paper you must have before asking for your first major dollar, the Top Ten questions you better be prepared to answer from major donor prospects, the twelve most-common budget items for a typical campaign, an old salesman's rule that you should learn and perfect, how to overcome the biggest problem getting your foot in the door of Mr. Big, the single best use for a finance committee (Hint: it's NOT to raise money for you), the eight best types of people you want to have represented on your finance committee, the one thing you should always ask for AFTER you've gotten the donation and the single most important thing for you to NEVER forget. 

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Quick Tips
  Campaign Quick Tips Don’t let reporters take control of interviews.
One of the most common mistakes candidates make during interviews is allowing reporters to control the topic, tone, and pace of the interview.  Reporters accomplish this with all kinds of tricks like speeding up, slowing down, addressing random topics, interrupting, acting upset, disagreeing, and that’s just the beginning.  At the end of the day, interviews are simple.  Go in with a clear message and a clear game plan.  Then, stick with it and don’t let the reporter get you off balance.
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