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Don’t let reporters take control of interviews. |
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When asking for a contribution, always end with a question. |
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Using a podium for speeches could be sending the wrong message. |
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Be sure you answer “Why are your running?” by focusing on the voters, not you. |
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Don’t change strategies every time you hit a bump in the road. |
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Ask for a contribution on every page of your campaign website. |
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Use Yahoo.com’s FREE calendar to organize your campaign schedule. |
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Be sure your literature headlines and sub-headlines deliver your message. |
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Focus your campaign communication on quality, not quantity. |
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Use audience interaction to start your speeches. |
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Adding pages to your fundraising letters will add money to your bank account. |
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Start a “stories file” to improve your speeches. |
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Use digital off-set printing to save money on small quantities. |
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Be sure you know your contrasts. |
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Add a “Newsletter Subscription” box on your political website to build your email list. |
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Condense your campaign communication efforts to maximize their impact. |
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Choosing the right merchant account for credit card contributions will save your campaign money. |
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Understanding campaign revenue will save you frustration with early fundraising. |
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Make a list of at least five attacks your opponent will make on you. |
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Make sure your press release has an attention-grabbing headline. |
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Start a FSJ to document your campaign fundraising successes. |
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Add an email ‘signature’ to drive traffic to your website. |
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Don’t waste your campaign money on “trinkets and trash". |
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Review your campaign website content as carefully as your opponent will. |
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Look to lawyers and law firms to donate furniture and equipment for your campaign. |
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Have a "Stock the HQ" party to get free office supplies. |
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Reserve domain names your opponent might want. |
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Be sure to contact all of your local party leaders BEFORE you decide to announce your candidacy. |
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