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You'll learn: How to get started on a shoe-string budget,
how to beat the unions at their own endorsement game,
the one campaign logo color combination to avoid, whether
or not to invest in refrigerator magnets for your campaign,
whether or not to put your photograph on your campaign
signs, how to avoid 'stinker' campaign slogans, a gold
nugget of an idea to put you on offense on the tax issue,
the biggest mistakes candidates use when choosing a campaign
website 'domain' name, the absolute best 'domain' name
you can possibly use, how to inflict upon your opponent(s)
an untold amount of aggravation on the web, inside secrets
to giving great public speeches from a top Israeli speechwriter,
eight key things you should know about the real nature
of opposition research, the first three things you should
research on your opponent (and yourself!), how to avoid
turning your photo-op into a PR disaster, the best piece
of advise you'll ever get on how to handle one-on-one
contacts with voters, two great books every candidate
should read before hitting the campaign trail, the three
most important content elements of a campaign website,
to 'spam' or not to 'spam,' and a bonus tip for a web
page that'll really show support for your candidacy.
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