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You'll learn: How to get started on a shoe-string budget, how to beat the unions at their own endorsement game, the one campaign logo color combination to avoid, whether or not to invest in refrigerator magnets for your campaign, whether or not to put your photograph on your campaign signs, how to avoid 'stinker' campaign slogans, a gold nugget of an idea to put you on offense on the tax issue, the biggest mistakes candidates use when choosing a campaign website 'domain' name, the absolute best 'domain' name you can possibly use, how to inflict upon your opponent(s) an untold amount of aggravation on the web, inside secrets to giving great public speeches from a top Israeli speechwriter, eight key things you should know about the real nature of opposition research, the first three things you should research on your opponent (and yourself!), how to avoid turning your photo-op into a PR disaster, the best piece of advise you'll ever get on how to handle one-on-one contacts with voters, two great books every candidate should read before hitting the campaign trail, the three most important content elements of a campaign website, to 'spam' or not to 'spam,' and a bonus tip for a web page that'll really show support for your candidacy.