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You'll learn: Where to get a ready list of prospects who give money on a regular basis, who should sign your letter, how to use "lift" letters to boost response, the importance of "grabbers," how to become a legal and ethical "copycat," five tips for making sure your envelope gets opened, how to write "killer" headlines, how to "sell the sizzle" and "serve the steak," how long your letters should be (it's NOT what you probably think!), 15 opening sentences which will captivate your prospects, how to create the proper "look and feel," the keys to "closing the sale," how to create order forms that spark immediate response, the single most important important ingredient to guarantee additional contributions and much, much more.