You'll learn: 15 specific things that the average grassroots
activist, precinct captain or local party leader can and
should be doing during the six months or earlier before
the next election. You'll learn how to do your 'Santa
Claus' imitation, how to make it easier to recruit quality
candidates who have never run before, the biggest mistake
most political organizations make in doling out money
and how to avoid it, the kind of research you can do on
your home PC which will have candidates beating down your
door, the most productive grassroots activity you can
possibly do long before you even know who your candidates
are, and much, much more.
Don’t let reporters take control of interviews. One of the most common mistakes candidates make during interviews is allowing reporters to control the topic, tone, and pace of the interview. Reporters accomplish this with all kinds of tricks like speeding up, slowing down, addressing random topics, interrupting, acting upset, disagreeing, and that’s just the beginning. At the end of the day, interviews are simple. Go in with a clear message and a clear game plan. Then, stick with it and don’t let the reporter get you off balance.
