You'll learn: Why 'guessing' at your Vote Goal will cost
you money in lost donations, how to use historical voting
patterns to estimate voter turnout, how to make sure you're
comparing apples to apples in your turnout estimations,
the four key figures you'll need to get from your local
election department or secretary of state, step-by-step
formula for coming up with the EXACT number of votes you
need to win, how to determine vote goals precinct-by-precinct,
the smart way to use your Vote Goals to recruit more volunteers,
how to use your Vote Goals to establish your electoral
strategy, your voter ID program and your get-out-the-vote
effort, and more.
Don’t let reporters take control of interviews. One of the most common mistakes candidates make during interviews is allowing reporters to control the topic, tone, and pace of the interview. Reporters accomplish this with all kinds of tricks like speeding up, slowing down, addressing random topics, interrupting, acting upset, disagreeing, and that’s just the beginning. At the end of the day, interviews are simple. Go in with a clear message and a clear game plan. Then, stick with it and don’t let the reporter get you off balance.
