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How to Get More When You Ask for Money
Asking people for a donation to your campaign is hard work that every candidate must do.  Here are four easy-to-implement tips to make sure you get the biggest return from all that hard work. More>>
 
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Campaign Guru. Answers. Advice. Attitude.
The Campaign Guru. Answers. Advice. Attitude.
     
Special Reports
   
Playing Hardball: What You Can Learn from Lee Atwater
 

In the book "Bad Boy," Lee Atwater reveals many of the secrets he used to run campaigns. The book is out of print and almost impossible to find today, but this special report provides a concise overview of the most important tricks and tactics Atwater used to become one of the greatest Republican strategists of all time.
 

How to Raise Major Money From Major Donors
 

One-on-one fundraising is the most intimating, difficult, and critically important elements a campaign. This special report offers proven tips like six key rules to successful major donor fundraising, two key groups novice candidates mistakenly turn to first, the best and worst places to look for potential major donors, and much more.
 

17 Secrets to Direct Mail Fundraising
 

Money is the lifeblood of political campaigns and this special report reveals proven techniques you can use to raise more through the mail. You'll learn where to get a ready list of prospects who give money, tips for making sure your envelope gets opened, how to write "killer" headlines, 15 opening lines that work, and much more.
 

 
15 Tips to Improve Your Public Speaking
Date: Wednesday, March 22, 2006
Time: 1:30 PM To 2:45 PM Eastern
Six Secrets to Winning Your Primaries
Date: Thursday, March 23, 2006
Time: 2:00 PM To 3:00 PM Eastern
Developing a Persuasive Campaign Message
Date: Wednesday, April 05, 2006
Time: 2:00 PM To 3:30 PM Eastern
Getting Started: The 1st Steps of Winning Campaigns
Date: Thursday, April 13, 2006
Time: 2:00 PM To 3:00 PM Eastern
 
   
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Quick Tips
  Campaign Quick Tips Don’t let reporters take control of interviews.
One of the most common mistakes candidates make during interviews is allowing reporters to control the topic, tone, and pace of the interview.  Reporters accomplish this with all kinds of tricks like speeding up, slowing down, addressing random topics, interrupting, acting upset, disagreeing, and that’s just the beginning.  At the end of the day, interviews are simple.  Go in with a clear message and a clear game plan.  Then, stick with it and don’t let the reporter get you off balance.
    More Quick Tips
 
This Week's Articles
Campaign Classroom
Question of the Week
  Is there anyone who can beat Hillary Clinton for the 2008 Democrat nomination for President?
Nope, it's a done deal.
Yep, there's still a long way to go.
 
 

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